Booba World

Booba World, located in First Avenue Mall, Jumeirah, Dubai, is a next-generation location-based entertainment concept built around the globally recognized Booba IP. Spanning 1,500 sqm, the project translates a high-performing digital brand into a physical destination, designed to drive footfall, extend dwell time, and create a strong family-focused leisure offer within a retail environment. KCC Entertainment Design delivered concept and design, defining how the brand is integrated into a cohesive, experience-driven format.

The experience is structured as a sequence of themed zones built around the narrative “Discover the World with Booba.” Guests enter through Booba’s attic and transition into a series of interactive environments combining physical play, digital engagement, and creative activities. The concept includes suspended net play, interactive digital zones, arts and crafts workshops, custom soft play areas, carousel and kiddie rides, as well as a dedicated meet-and-greet stage. Retail and F&B components are fully integrated into the layout, supporting a complete visitor journey and increasing overall spend per guest.

The project is designed as a scalable and commercially efficient format, combining strong IP recognition with clear operational logic. Dedicated spaces for private events and celebrations further enhance utilization and revenue potential. Booba World establishes a replicable model for IP-driven indoor entertainment, enabling expansion across multiple locations while maintaining consistency in experience and brand identity.