Hans & Grettel

Hans & Gretel, Athens, developed for Foudilicious, is a flagship themed retail concept designed to transform a candy brand into a fully immersive, experience-driven destination.
KCC Entertainment Design was appointed to deliver both concept and detailed design for the complete rebranding, redefining the store as a high-impact retail environment that blends storytelling, product display, and interactive guest engagement. The objective was to create a distinctive flagship that drives footfall, increases dwell time and spending, and create a scalable model for international rollout to different shops of this brand.

KCC’s design approach focused on building a strong, recognizable identity through a highly themed environment enriched with interactive elements and visual landmarks. The space is structured around the well know story, combining visual themed elements with the candy/confectionary offering.
The result is a flagship destination that elevates brand perception and provides a scalable foundation for global expansion, delivering long-term value for the operator and its growing international portfolio.