Play Kuwait

Play in Active Arenal, located in Kuwait, is an indoor family entertainment center designed by KCC Entertainment Design for Play Kuwait. The project combines mechanical rides, arcade gaming, soft play, and interactive attractions within a colorful entertainment environment designed for families and children inside a retail setting. KCC delivered the concept and schematic design together with procurement strategy and supplier coordination.

The family entertainment center features a drop tower, coaster, arcade zones, interactive attractions, and family-focused play areas designed to encourage exploration and repeat visitation.
Through concept design and procurement advisory, KCC Entertainment Design created a vibrant entertainment concept tailored for the Kuwait market and as the guideline for the brands new visual identity which will be applied to other Play locations.