A concept with a pre-build in audience.
That is what branded entertainment projects are. The popularity of using existing brands in entertainment centers is still growing rapidly. Popular IP’s are recognizable for the potential customer and thus it generates trust. For the IP owner, having an entertainment project with their brand is giving them extra exposure and make them more and more a 360° brand.
The demands for this type of entertainment are not to be underestimated. The design has to be perfectly in line with every facet of the brand guidelines. KCC has a team of professionals who are experienced at understanding the DNA of each IP and creating incredible entertainment centers.